5 Top Benefits of Blogging for Advocates.



In this era of the Internet world, people are used to browsing social media and entertainment platforms on the internet, and they could be found and interacted easily on the internet platform. Being an advocate it is hard to create a client base. An advocate has to create his reputation to build his client base which results in his/her career. which plays an important role in the field of legal practice and profession. Therefore, one must build his reputation to have a good career.


There are 2 kinds of ways to build up a reputation which are as follows:-

1. Building a strong client base offline. ( Without the use of the internet)

2. Building a strong client base online. ( With the use of the internet)


Today we will see how creating an online client base could help an advocate for a good reputation and career.

To create an online client base, it is important to reach out to people on the internet by adding value to their lives and providing knowledge, expertise, help, etc to them as and when they need it.


The first step is to start blogging, where you can showcase your knowledge and expertise.


                    How Blogging is the most important step?


1. Attract and increase client base.

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The more the blogposts a person will write, the more are his/her chances of being noticed on the internet. Blogging is a great way to make your presence felt online. Online legal forums and blogs are on a rise these days and these are getting a lot of attention from other advocates and potential clients. These are great places to showcase your expertise. A section of clients can be impressed by the very fact that his/her counsel is a known personality online and a veteran at blogging. An advocate can establish himself as an expert in a chosen area without violating advocates ethics by showcasing his expertise in the form of a blog. When he publishes in-depth blog posts that help potential clients or customers solve their problems, they come to trust the lawyer and respect him as an expert in the field. They are likely to be interested in hiring the lawyer blogger who they follow online already rather than a stranger they don’t know at all.


2. Connect with the people.

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An advocate is always learning. He can always improve his writing and research skills and blogging is one of the ways to stay sharp. Stephen King said if you want to become a great writer then read a lot and then write a lot. Blogging not only allows you to cultivate an audience and enthrall them with your writing but even gives you a strong reason to keep yourself updated with new developments and what people are talking about on the law street. A person who blogs on a specific area of expertise is very likely to closely follow all developments in that area of law in the interest of his blog and this would have ripple effects on other aspects of his practice and level of expertise.


3. Let the Search engine love you.

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How cool is it when your name or article is shown on top of the search results on Google? Google’s algorithm makes an attempt to serve the most relevant results on top of every Google search, and well written, thoughtful articles which people enjoy reading or sharing with friends are very likely to show up on top of google searches, driving massive traffic to your posts. Imagine potential clients searching for a lawyer sitting in another country and your name popping up on the top of a google search will you not like that.


4. In-coming Opportunities.



There can be many new opportunities brought in by blog readers and those who follow your work online. Opportunities can be clients, new projects or invitations to events or organizations to deliver a talk. When online visibility builds up to a certain point, these derivative benefits will come across your way.


5. Book assignments.




Publishers often approach popular bloggers to write books – because a popular blogger has already established a connection with the audience. The publisher needs no further proof that the blogger’s writing is well received in the market. Since lawyers often write books and consider writing a book published through a well-known publishing house to be an accomplishment – blogging is a first step towards the same.